Machine-Readable Entity Index

EntityMap for
Local SEO Ltd

Where a sitemap tells crawlers what pages exist, this EntityMap tells AI systems what this site knows — the entities we cover, how they relate, and where the evidence is. Published to the EntityMap v1.0 open standard.

entitymap.json → 17 entities · Generated 1 October 2026
Organisation e_001 a.k.a. Local SEO Limited

Local SEO Ltd

A specialist UK digital marketing agency focused on local SEO, AI search optimisation, PPC and data-driven search marketing. Founded in 2019, registered in England and Wales (Companies House 11907303), and a Google Partner.

Relations

Evidence

"Local SEO Ltd is a specialist UK digital marketing agency focused on local SEO, AI search optimisation, PPC and data-driven search marketing. It helps businesses grow revenue through measurable search strategies: visibility in Google Maps and local organic search, in AI answers (Google AI Overviews, ChatGPT, Perplexity), in paid media, and in the analytics and CRM tracking that connect all of it to leads and sales."

About Local SEO Ltd | Official AI & LLM Reference — published by Local SEO Ltd

"Founded in 2019, Local SEO Limited is registered in England and Wales with Companies House number 11907303. The company holds Google Partner accreditation."

About Local SEO Ltd | Official AI & LLM Reference — published by Local SEO Ltd
Person e_002

Stephen Sumner

Founder and SEO Director of Local SEO Ltd, working in SEO and digital marketing since 1999 — 27 years across senior roles in the UK and internationally.

Relations

Evidence

"Stephen has been working with SEO and Digital Marketing since 1999, holding senior roles across a wide range of companies in the UK and internationally. As founder of Local SEO Ltd, he leads a team of specialists delivering measurable organic growth for businesses across multiple sectors."

Defining Local SEO and How It Works | Local SEO Ltd Blog — published by Local SEO Ltd

"Our founder has been doing technical SEO since 1999 — before Google Analytics existed, before Chrome, before Core Web Vitals was a phrase. Hand-coded sites, every algorithm update since, hundreds of migrations and recoveries watched from the inside."

Technical SEO & AI Crawler Readiness | Local SEO Ltd — published by Local SEO Ltd
Service e_010

Local SEO

Local SEO Ltd's flagship service: Google Business Profile, Bing Places and Apple Business Connect optimisation, citation building and NAP consistency, review generation and geo-targeted content — for map pack dominance across every service area.

Canonical label: Local search engine optimisation

Relations

  • TARGETS Google Map Pack (declared)

Evidence

"Google ranks local results on three factors. Proximity you can't control — but relevance and prominence are built: profile depth, citation consistency, reviews, and content that proves you serve the area."

Local SEO Services & Map Pack | Local SEO Ltd — published by Local SEO Ltd

"Ask an AI assistant for a solicitor, dentist or plumber in your town and it names businesses — assembled from profiles, reviews, citations and local content. We optimise exactly those inputs, so the name it gives is yours."

Local SEO Services & Map Pack | Local SEO Ltd — published by Local SEO Ltd
Service e_011 a.k.a. GEO

AI Search Optimisation

Evidence-based optimisation for visibility and citation in AI-generated answers — Google AI Overviews, ChatGPT, Perplexity, Claude and Copilot — built on Local SEO Ltd's AI Readiness Audit framework.

Canonical label: Generative engine optimisation

Relations

Evidence

"Your customers are asking ChatGPT, Perplexity and Google's AI who to trust. We make sure the answer is you — with an evidence-based methodology built on published research and delivered as fixes your site can ship the same week."

AI Search Optimisation (GEO) | Local SEO Ltd — published by Local SEO Ltd

"AI search is full of noise. Our methodology stands on four published foundations — the Princeton-led GEO study, Common Crawl's training-data framework, Aleyda Solis's gap-diagnosis framework, and Google's Lighthouse agentic browsing standards — so every recommendation traces back to evidence."

AI Search Optimisation (GEO) | Local SEO Ltd — published by Local SEO Ltd
Service e_012

SEO-Driven Growth Strategy

A revenue-led ongoing search partnership: commercial discovery, market and keyword intelligence, a KPI-driven roadmap, weekly execution cadence and end-to-end attribution across SEO, AI search, PPC and CRM.

Relations

Evidence

"Comprehensive search strategy in harmony with your business objectives — built from your commercial data, executed at an agile weekly cadence, and measured in the only metric that matters: growth."

SEO-Driven Growth Strategy | Local SEO Ltd — published by Local SEO Ltd
Service e_013

Content Strategy & Creation

Strategy-led SEO content: audits and gap analysis, topic architecture, detailed briefs and expert-finished production structured for rankings, conversions and citation in AI answers.

Evidence

"We use AI openly and deliberately — for research, competitive analysis, structuring and sometimes first-pass drafting. But every piece is directed, fact-checked and finished by senior specialists, written in your brand voice and grounded in your genuine expertise."

Content Strategy & Creation | Local SEO Ltd — published by Local SEO Ltd
Service e_014

Technical SEO

Deep crawls and log analysis, crawlability and indexing fixes, Core Web Vitals and rendering performance, structured data and AI crawler readiness — with continuous monitoring and fixes delivered as developer-ready specifications.

Relations

Evidence

"Googlebot renders JavaScript. Most AI crawlers don't. A site that only works for one is invisible to the other — technical SEO in 2026 means being flawlessly readable to both."

Technical SEO & AI Crawler Readiness | Local SEO Ltd — published by Local SEO Ltd
Service e_015

E-E-A-T & Brand Authority

Building Experience, Expertise, Authoritativeness and Trustworthiness as machine-verifiable signals: entity foundations, author authority, proof and review signals, authoritative content and third-party corroboration — including structured AI reference pages.

Canonical label: E-E-A-T optimisation

Relations

Evidence

"Before an AI cites you, it weighs whether you're a credible source: verifiable entity data, corroboration, author credentials. E-E-A-T work is now AI visibility work — the same signals feed both."

E-E-A-T & Brand Authority | Local SEO Ltd — published by Local SEO Ltd
Service e_016

PPC & Paid Media

Tracking-first paid media management across Google Ads, Microsoft Ads and Shopping: conversion and signal audits, offline conversion and lifetime-value feedback into bidding, weekly search-term discipline and revenue-first reporting.

Canonical label: Pay-per-click advertising management

Evidence

"Smart Bidding and Performance Max are automation — they optimise towards whatever signals you feed them. Feed them form spam and tyre-kickers, and they'll find you more of both. Signal quality is the whole game now."

PPC & Paid Media Management | Local SEO Ltd — published by Local SEO Ltd
Service e_017

Analytics & Measurement

End-to-end tracking and attribution: measurement audits, GA4 and Tag Manager implementation, server-side tracking, consent mode, offline conversion and CRM revenue loops, and AI referral segmentation.

Relations

Evidence

"We segment traffic from ChatGPT, Perplexity, Copilot, Gemini and AI Overviews into its own reporting channel — so the AI answers you're earning show up as visits, leads and revenue, not noise."

Analytics & Server-Side Tracking | Local SEO Ltd — published by Local SEO Ltd
Service e_018

CRM Integration

CRM setup, migration and optimisation with full lead source attribution and offline conversion loops back to ad platforms — connecting marketing data to the sales pipeline so campaigns are judged on revenue.

Relations

Evidence

"Every lead arrives in your CRM tagged with its source. As sales works the pipeline, outcomes flow back automatically: to your ad platforms as offline conversions so bidding optimises towards customers, and to your dashboards so marketing is judged on revenue."

CRM Integration for Marketing & Sales | Local SEO Ltd — published by Local SEO Ltd
Service e_019

International SEO

Multilingual and multi-regional SEO: market opportunity analysis, international architecture and geo-targeting, validated hreflang implementation, native-language research and culturally adapted content.

Evidence

"Hreflang tags demand perfect reciprocity — every version must reference every other version correctly. We implement it systematically and validate every pair with tooling, because 'mostly right' hreflang is broken hreflang."

International SEO & Hreflang | Local SEO Ltd — published by Local SEO Ltd
Service e_022 a.k.a. Search-first website buildsSEO web design

Websites

Website design and build with search built in: search and conversion brief, architecture and content model, fast server-rendered pages, AI readiness verified on staging before launch, and analytics and CRM tracking live from day one.

Relations

Evidence

"Local SEO Ltd builds websites around search and conversion from the first brief: server-rendered, fast and accessible pages with structured data, deliberate AI crawler access and CRM-connected tracking. The in-house AI Readiness Audit is run on the staging site before launch, so gaps are closed while they are cheap to change."

Search-First Website Builds | Local SEO Ltd — published by Local SEO Ltd

"Recent website builds by Local SEO Ltd include Membership World (a global community hub for membership professionals), Withers Jones Collective (a specialist consultancy collective), Great Business Speakers (a searchable speaker directory with shortlisting), Clean Ducts (air hygiene specialists), Gemini AMPM (asset management and planned maintenance) and stephensumner.com (the founder's personal site)."

Search-First Website Builds | Local SEO Ltd — published by Local SEO Ltd
Service e_020

Site Migrations

SEO-safe website migrations: pre-migration benchmarking, one-to-one redirect mapping, SEO and AI-readiness requirements in the build specification, launch-day verification and daily post-launch monitoring.

Relations

Evidence

"We migrated localseo.agency from a JavaScript app to a fully static, AI-readable build — live, with zero downtime, email untouched, and every URL accounted for. The site you're reading is the case study."

SEO-Safe Site Migrations | Local SEO Ltd — published by Local SEO Ltd
Service e_021 a.k.a. Kickstarter Sprint

SEO Kickstarter Sprint

A fixed-price, one-month SEO engagement in three tiers (Ignition £1,495, Acceleration £2,495, Full Throttle £3,995, all + VAT): complete strategy, keyword intelligence, content briefs and an actionable roadmap delivered at pace.

Relations

Evidence

"It's a fixed-scope, one-month engagement designed to give your business a comprehensive SEO strategy and actionable roadmap. Think of it as compressing months of discovery into a single high-intensity sprint — so you can start executing immediately."

SEO Kickstarter Sprint (Fixed Price) | Local SEO Ltd — published by Local SEO Ltd
Concept e_030 a.k.a. GEO

Generative Engine Optimisation

The practice of making businesses and content visible and citable in AI-generated answers — Google AI Overviews, ChatGPT, Perplexity, Claude and similar systems — through machine-readable structure, verifiable entity signals and citation-shaped content.

Relations

Evidence

"AI Search Optimisation (also called GEO — Generative Engine Optimisation — or AEO, Answer Engine Optimisation) is the practice of making your business visible and citable in AI-generated answers. Where classic SEO optimises for a ranked list of links, AI Search Optimisation optimises for being the source an AI cites."

AI Search Optimisation (GEO) | Local SEO Ltd — published by Local SEO Ltd
Methodology e_040

AI Readiness Audit

Local SEO Ltd's in-house audit framework: a 0–100 score across five pillars — access and crawlability, machine readability, entity and trust signals, content and GEO structure, and measurement — with a prioritised roadmap and technical fixes delivered as ready-to-deploy code.

Canonical label: AI search readiness audit

Relations

Evidence

"Our in-house audit framework scores your site 0–100 across five pillars — access and crawlability, machine readability, entity and trust signals, content structure, and measurement — then delivers a prioritised roadmap with the technical fixes written as ready-to-deploy code."

AI Search Optimisation (GEO) | Local SEO Ltd — published by Local SEO Ltd

"It combines published GEO research, Common Crawl's training-data framework, and Google's agentic browsing standards into one repeatable, evidence-based process."

AI Search Optimisation (GEO) | Local SEO Ltd — published by Local SEO Ltd

EntityMap v1.0 · self-declared · Generated 1 October 2026 · JSON · AI reference page